How To [RESULT] Without
This [THING] is completely free and in it, you'll discover...
X ways to Y
Why [COMMONLY HELD BELIEF ABOUT RESULT] is usually DEAD WRONG ...and what to do instead.
When it's OK to [DO SOMETHING THE READER WOULD NORMALLY THINK THEY SHOULD NEVER DO]
The one thing you should NEVER do when trying to [RESULT] ...even though most people "swear by it".
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